Keywords associated with unlicensed casinos vary by market and depend on the language, regulatory framework, and cultural nuances of each region. These keywords are often designed to attract players searching for alternative gambling platforms, emphasize anonymity, or bypass restrictions.
Unlicensed casinos are some of the most lucrative in iGaming right now. It is therefore not surprising that many are now targeting this area to make a quick buck in a field where few regulations restrict activity.
Here’s a breakdown of common keywords across different markets. We also give you an insight into just how popular these keywords are in different markets around the world.
What is clear when we analyze the search results on Google is that this is an area where abuse of authority reigns through various tactics of parasite-SEO and Black Hat SEO tactics. More on this topic in a later article.
1. General Keywords (Global)
- Unlicensed online casinos
- Non-Gamstop casinos
- Offshore gambling sites
- Anonymous casinos
- Bitcoin casinos
- Crypto gambling sites
- No-license casinos
- International online casinos
- High-bonus casinos
- KYC-free casinos
2. European Markets
United Kingdom
- Non-Gamstop casinos UK
- UK online casinos without license
- Offshore casinos for UK players
- No UKGC license casinos
- Non-UK regulated casinos
Nordic Countries (Sweden, Norway, Finland)
- Casinon utan svensk licens (Sweden: “casinos without Swedish license”)
- Utenlandsk casino (Norway: “foreign casino”)
- Kasino ilman lisenssiä (Finland: “casinos without license”)
- Skattefria casinon (Sweden: “tax-free casinos”)
- MGA casinon (often referring to casinos licensed in Malta but unregulated locally)
Germany
- Online Casinos ohne Lizenz (Germany: “casinos without license”)
- Steuerfreie Casinos (Germany: “tax-free casinos”)
- Casinos ohne deutsche Lizenz (“casinos without German license”)
- Offshore Glücksspielseiten (“offshore gambling sites”)
3. North America
United States
- Offshore online casinos USA
- US no-license casinos
- Online gambling sites not in the USA
- Bitcoin casinos for US players
- Real money casinos without restrictions
Canada
- Offshore online casinos Canada
- International gambling sites Canada
- Tax-free casinos for Canadians
- Anonymous gambling sites Canada
4. Asia-Pacific Markets
India
- Online casinos without Indian license
- Offshore gambling India
- International online casinos for Indians
- Cricket betting without restrictions
- Tax-free gambling sites India
Australia & New Zealand
- Online casinos without Australian license
- Offshore gambling sites Australia
- Tax-free online casinos NZ
- Crypto casinos for Aussies
5. Latin America
Brazil
- Cassinos sem licença no Brasil (“casinos without a license in Brazil”)
- Apostas sem restrições (“unrestricted betting”)
- Sites de jogos internacionais (“international gambling sites”)
Mexico
- Casinos en lÃnea sin licencia (“online casinos without a license”)
- Casinos internacionales México (“international casinos Mexico”)
- Casas de apuestas extranjeras (“foreign betting houses”)
6. Cryptocurrency and Tech-Savvy Keywords
- Bitcoin gambling
- Ethereum casinos
- Play-to-earn casinos
- Blockchain casinos
- Decentralized gambling
- Altcoin casinos
7. Risk-Oriented Keywords
- High-risk high-reward casinos
- No deposit withdrawal limits
- Fast payouts casinos
- No verification casinos
- Gambling without restrictions
Localized Language Adaptations
Unlicensed casinos also target users with keywords in native languages to increase local visibility. For example:
- French:Â Casinos en ligne sans licence
- Spanish:Â Casinos sin licencia
- Italian: Casinò senza licenza
SEO Techniques
These keywords are often combined with phrases like:
- “No restrictions”
- “Big bonuses”
- “No ID verification”
- “Tax-free winnings”
- “Play anonymously”
By leveraging these keywords, unlicensed casinos can effectively target diverse markets, bypassing localized regulations and attracting global audiences.
