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The Growing Threat of Gambling: A Global Health Crisis

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James Caldwell
James Caldwellhttps://www.businessofigaming.com
James Caldwell is an editor of The Business of iGaming. Based in Malta, the epicenter of the online gaming industry in Europe, James has over a decade of hands-on experience in the industry. James has become an expert in the intricacies of affiliate marketing and content strategy within the iGaming industry. He has worked as a writer for some of the most respected online gaming publications, where he quickly gained recognition for his sharp insights, clear analysis, and ability to break down complex industry trends.

Gambling, once regarded as a niche form of entertainment, has rapidly expanded into a global industry worth billions of dollars. However, the World Health Organization (WHO) highlights a troubling reality: gambling is a growing public health crisis that threatens mental health, financial stability, and societal well-being. With an estimated 1.2% of the world’s adult population suffering from gambling disorder, the harms extend far beyond the gamblers themselves.

The rapid commercialization and digitization of gambling have exacerbated the issue, driving increased accessibility and normalization of harmful gambling behaviors. Industry analysts predict global gambling revenue will reach a staggering USD 700 billion by 2028, fueled largely by smartphone use in low- and middle-income countries.

Understanding Gambling Harms

Gambling harms encompass a range of issues, from mental illness and suicide to family violence, financial instability, and income-related crimes like theft and fraud. These harms are not limited to the individual gambler but ripple outward, affecting families, communities, and economies.

In fact, research indicates that for every person gambling at high-risk levels, an average of six others are impacted, a number that increases significantly in close-knit or Indigenous cultures.

Financial Distress and Poverty

Gambling often diverts household resources away from essential needs like food, housing, healthcare, and education. Individuals who gamble at harmful levels account for 60% of gambling losses, reflecting a troubling cycle where significant amounts of money are drained from already vulnerable households.

This contributes to deepening poverty, exacerbating inequalities, and perpetuating financial insecurity.

Mental Health and Suicide

The connection between gambling and mental health is profound. Those suffering from gambling disorder are at significantly higher risk of depression, anxiety, and suicide. A Swedish study revealed that individuals with gambling disorders were 15 times more likely to die by suicide than the general population. In Victoria, Australia, 4.2% of suicides were directly linked to gambling.

These statistics highlight the urgent need to address gambling as a mental health crisis, not merely a financial or behavioral issue.

Digitalization and the Normalization of Gambling

The WHO warns of the increasing normalization of gambling, particularly through digital platforms and aggressive marketing. Online gambling is now accessible anywhere, at any time, blurring legal boundaries and undermining regulatory efforts.

This is particularly concerning for children and young people who are frequently exposed to gambling promotions through sports sponsorships, social media, and digital ads.

The rise of electronic gambling machines (EGMs) and high-speed online casino games poses additional risks. These platforms often exploit cognitive biases and use manipulative design features—such as “dark nudges”—to encourage prolonged gambling and maximize losses.

Who Is Most at Risk?

While gambling can impact anyone, certain groups face a higher risk:

  • Socially vulnerable populations: Poverty, discrimination, and other disadvantages increase susceptibility.
  • Life transitions: Retirement, injury, separation, or the loss of a loved one can trigger harmful gambling behaviors.
  • Children and young people: Heavy marketing and online accessibility expose younger generations to gambling early, normalizing the behavior.

The Need for Stronger Regulation

The WHO calls for a public health approach to address gambling harms, emphasizing prevention, regulation, and treatment. Currently, many countries rely on industry self-regulation, an approach that has repeatedly failed to protect consumers.

Key measures proposed by WHO include:

1. Ending Gambling Advertising and Sponsorship

Aggressive marketing, particularly through sports and media sponsorships, must be curtailed to reduce exposure and normalization, especially among youth.

2. Implementing Universal Loss Limits

Mandatory pre-commitment systems, where gamblers set binding time and spending limits, have proven far more effective than voluntary tools.

3. Centralized Registration and Self-Exclusion

Universal registration systems enable better monitoring and enforcement of limits, while effective self-exclusion programs allow individuals to ban themselves from gambling providers.

4. Product Safety Measures

Regulations should mandate safer gambling products, such as limiting bet sizes, requiring breaks during gambling sessions, and reducing the intensity of high-risk games.

5. Effective Enforcement and Transparency

Governments must ensure well-resourced regulatory bodies to enforce laws and prevent illegal or offshore gambling providers from exploiting vulnerable populations.

Treatment: A Neglected Component

While therapies like Cognitive Behavioral Therapy (CBT) and motivational interviewing have shown effectiveness in treating gambling disorders, the uptake remains alarmingly low. Only 0.14% of the global population seeks formal or informal help for gambling problems, largely due to stigma and shame.

The gambling industry’s preferred approach of “responsible gambling” exacerbates this issue by shifting blame onto individuals rather than addressing systemic factors. The WHO advocates for a more supportive approach, providing effective tools and removing stigma to encourage help-seeking behaviors.

Global Collaboration Needed to Combat Gambling Harm

The global nature of gambling—especially in the digital age—requires international cooperation. Unregulated and illegal gambling providers pose significant challenges, particularly in low- and middle-income countries.

The WHO stresses the need for intergovernmental efforts to:

  • Share data and best practices.
  • Protect consumers from unregulated gambling products, like online casinos without KYC.
  • Ensure governments capture lawful taxation revenue to fund harm reduction efforts.

Without decisive action, gambling threatens to undermine global health progress and Sustainable Development Goals (SDGs), particularly those related to health (SDG 3), reduced inequalities (SDG 10), and justice (SDG 16).

Conclusion: A Call for Urgent Action

The World Health Organization’s findings make it clear: gambling is not just a personal issue but a public health crisis with far-reaching consequences. The rapid expansion of gambling markets, coupled with inadequate regulation and aggressive marketing, places millions of people at risk of harm.

To address this growing crisis, governments and health authorities must prioritize prevention, regulation, and treatment. Strong public health policies—including advertising bans, universal loss limits, and effective enforcement—are essential to reducing the harm caused by gambling.

As the gambling industry continues to grow, so too must the global response to protect vulnerable populations and safeguard public health.

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