A global analysis of market share, traffic geography, and what it reveals for operators, affiliates, and industry strategists.
In the global gambling industry, traffic remains one of the clearest indicators of a platform’s true reach and influence. It exposes much more than popularity — it reveals where audiences live, which markets are expanding fastest, and where operators and affiliates should focus their strategic attention.
Using October 2025 global visit estimates and verified traffic-share patterns from country-level organic data*, this report ranks the 20 largest gambling websites in the world and analyses the geography behind their audiences**.
The findings reveal an industry shaped by regional giants, global crypto casinos, state lottery powerhouses, and African mobile-first betting ecosystems, each with distinct market footprints.
1. Stake.com – The Global Crypto Giant With Deep Indian Penetration
Estimated monthly visits: 98.48M
Top traffic regions:
- India – 58.8%
- United States – 12.2%
- Argentina – 4.9%
- Canada – 4.0%
- Brazil – 2.7%
Stake.com is the largest gambling website in the world by traffic, and its dominance is shaped by a remarkable concentration in India, which represents nearly 60% of its organic user base.
Combined with significant activity from the U.S. and parts of Latin America, Stake represents a new breed of global operator thriving at the intersection of crypto, influencer marketing, and high-intent international audiences.
2. SportyBet – Africa’s Mobile Betting Powerhouse
Estimated monthly visits: 65.57M
Top traffic regions:
- Nigeria – 52.8%
- Ghana – 20.1%
- Tanzania – 10.7%
- Zambia – 6.9%
- Uganda – 3.9%
SportyBet’s footprint is almost entirely African, with Nigeria alone accounting for more than half its traffic. Its mobile-first design, lightweight UX, and deep penetration across football-driven communities make it one of the fastest-rising brands globally.
3. Web.de – German Online Portal With Lottery & Sports Spillover
Estimated monthly visits: 61.60M
Top traffic regions:
- Germany – 98.5%
- Austria – 0.7%
- Switzerland – 0.3%
Though not a traditional gambling operator, Web.de ranks highly due to its mix of news, email, sports results, and lottery-related content, placing it adjacent to gambling behavior and high-intent search patterns.
4. GMX.net – Another Massive German Gateway Site
Estimated monthly visits: 60.46M
Top traffic regions:
- Germany – 98.3%
- Austria – 0.9%
- Switzerland – 0.3%
Like Web.de, GMX.net dominates Germany’s online ecosystem. Its lottery, sports, and news content channels significant user journeys adjacent to gambling, making it a major traffic hub.
5. Caliente.mx – Mexico’s National Champion
Estimated monthly visits: 57.85M
Top traffic regions:
- Mexico – 97.7%
- United States – 1.8%
Caliente.mx effectively is the Mexican online betting sector. Its near-total domestic market share shows the power of a localized, culturally embedded operator with strong media and sports partnerships.
6. Bet365 – The UK’s International Sportsbook Flagship
Estimated monthly visits: 50.78M
Top traffic regions:
- United Kingdom – 31.6%
- United States – 5.2%
- Tunisia – 4.9%
- Bulgaria – 4.2%
- Thailand – 3.5%
Bet365 is one of the most globally diversified brands on this list, with reach spanning Europe, North Africa, Asia, and North America. Its international sportsbook footprint remains unmatched.
7. Betway.co.za – South Africa’s Leading Betting Brand
Estimated monthly visits: 41.34M
Top traffic regions:
- South Africa – 98.7%
- Botswana – 0.7%
Betway’s South African division is one of the world’s strongest national operations. Its market penetration is driven by sports sponsorships, rapid mobile adoption, and deep local relevance.
8. Hollywoodbets – A Second South African Giant
Estimated monthly visits: 35.69M
Top traffic regions:
- South Africa – 99.5%
- United States – 0.1%
Hollywoodbets’ dominance in South Africa is even more concentrated than Betway’s, illustrating how mature the South African online sportsbook ecosystem has become.
9. Gamdom.com – A Crypto Casino With a Strong Turkish User Base
Estimated monthly visits: 30.19M
Top traffic regions:
- Turkey – 16.9%
- Norway – 6.7%
- United Kingdom – 5.9%
- Austria – 5.3%
- Spain – 4.7%
Gamdom has a distributed but distinctive profile, with significant traction in Turkey and multiple European markets. It reflects a pattern of crypto casinos drawing diverse audiences across both grey and semi-regulated regions.
10. Bet9ja – Nigeria’s Home-Grown Betting Titan
Estimated monthly visits: 29.12M
Top traffic regions:
- Nigeria – 97.0%
- United States – 0.6%
- United Kingdom – 0.4%
Bet9ja is deeply rooted in Nigerian sports culture. Its overwhelmingly domestic footprint reveals the strength of national betting ecosystems in Africa.
11. Sisal.it – Italy’s Lottery and Betting Ecosystem
Estimated monthly visits: 26.03M
Top traffic regions:
- Italy – 99.3%
- United States – 0.2%
Sisal is an iconic Italian gaming and lottery brand with strong omnichannel presence. Almost all of its traffic originates in Italy, reflecting a mature, regulated national market.
12. Betano.com – A Cross-Continental Success Story
Estimated monthly visits: 23.95M
Top traffic regions:
- Chile – 66.1%
- Romania – 20.2%
- Brazil – 4.0%
- Ecuador – 1.9%
- Mexico – 1.6%
Betano’s unique mix of Latin American dominance and European heritage shows how operators can bridge multiple regions with strong football cultures and growing online betting adoption.
13. National-Lottery.co.uk – The UK’s Lottery Hub
Estimated monthly visits: 21.96M
Top traffic regions:
- United Kingdom – 97.0%
- Malaysia – 0.3%
- Ireland – 0.3%
- Spain – 0.3%
- India – 0.3%
The UK National Lottery’s official portal remains one of Europe’s most-visited gambling properties. Lottery ecosystems continue to rival — and in some countries surpass — commercial operators in raw traffic.
14. Stoiximan.gr – Greece’s Market Leader
Estimated monthly visits: 18.90M
Top traffic regions:
- Greece – 98.7%
- Germany – 0.2%
- United States – 0.2%
Stoiximan is a deeply national brand built around Greek leagues, payment systems, and media habits. Its traffic pattern is a textbook example of localized market dominance.
15. Livescore.in – A Global Football Scores Gateway
Estimated monthly visits: 17.76M
Top traffic regions:
- Nigeria – 22.7%
- Italy – 9.4%
- South Africa – 7.1%
- Greece – 7.0%
- DR Congo – 5.9%
Livescore.in is not a betting operator, but its deep integration into football culture makes it a high-intent feeder into sportsbooks. Its African footprint is especially pronounced.
16. DraftKings.com – The U.S. Regulated Betting Power
Estimated monthly visits: 16.92M
Top traffic regions:
- United States – 89.5%
- Canada – 5.6%
DraftKings represents the regulated U.S. market’s strength. Its traffic is overwhelmingly American, reflecting tightly controlled state-by-state expansion.
17. MLive.com – U.S. Local News with Lottery/Casino Traction
Estimated monthly visits: 16.70M
Top traffic regions:
- United States – 96.5%
- Canada – 1.5%
This Michigan-based news portal appears in gambling rankings due to its extensive coverage of lotteries, casinos, and sports — proving how news ecosystems can overlap with gambling intent.
18. LoteriasyApuestas.es – Spain’s Official Lottery Portal
Estimated monthly visits: 16.60M
Top traffic regions:
- Spain – 95.2%
- Dominican Republic – 2.1%
- United States – 1.0%
El Gordo and other Spanish lottery products keep this site among the most-visited gambling destinations globally. Its international Spanish-speaking audience reflects cultural proximity.
19. Bovada.lv – The U.S. Offshore Giant
Estimated monthly visits: 16.52M
Top traffic regions:
- United States – 98.0%
- Mexico – 0.2%
- Canada – 0.2%
- Brazil – 0.1%
- India – 0.1%
Bovada is effectively a U.S.-only brand. Nearly all of its traffic originates from the American market, highlighting massive ongoing demand for offshore alternatives to regulated operators.
20. Forebet.com – Africa’s Prediction Engine
Estimated monthly visits: 14.86M
Top traffic regions:
- Kenya – 29.2%
- Nigeria – 17.1%
- South Africa – 5.4%
- Uganda – 5.3%
- DR Congo – 3.9%
Forebet demonstrates how predictive football platforms serve as gateways into betting behavior across Africa’s football-obsessed markets.
Why Traffic Geography Matters
Across all 20 websites, one truth becomes clear:
Traffic geography is one of the most powerful strategic insights in the iGaming sector.
It reveals:
- Where demand is strongest
- Which markets are oversaturated
- Which countries have explosive year-over-year growth
- Where operators should localize payments, content, and bonuses
- Where affiliates should focus multilingual SEO efforts
Whether it’s India powering Stake, Nigeria powering Bet9ja and Livescore.in, South Africa driving Betway and Hollywoodbets, or Mexico fueling Caliente.mx, traffic distribution exposes the true shape of global betting demand.
For both operators and affiliates, this data is indispensable in planning 2025–2026 growth strategies.
Top 20 Gambling Websites by Traffic – Summary Table (2025)
| Rank | Website | Estimated Monthly Visits | Main Traffic Source (Country + Share) |
|---|---|---|---|
| 1 | stake.com | 98.48M | India (58.8%) |
| 2 | sportybet.com | 65.57M | Nigeria (52.8%) |
| 3 | web.de | 61.60M | Germany (98.5%) |
| 4 | gmx.net | 60.46M | Germany (98.3%) |
| 5 | caliente.mx | 57.85M | Mexico (97.7%) |
| 6 | bet365.com | 50.78M | United Kingdom (31.6%) |
| 7 | betway.co.za | 41.34M | South Africa (98.7%) |
| 8 | hollywoodbets.net | 35.69M | South Africa (99.5%) |
| 9 | gamdom.com | 30.19M | Turkey (16.9%) |
| 10 | bet9ja.com | 29.12M | Nigeria (97.0%) |
| 11 | sisal.it | 26.03M | Italy (99.3%) |
| 12 | betano.com | 23.95M | Chile (66.1%) |
| 13 | national-lottery.co.uk | 21.96M | United Kingdom (97.0%) |
| 14 | stoiximan.gr | 18.90M | Greece (98.7%) |
| 15 | livescore.in | 17.76M | Nigeria (22.7%) |
| 16 | draftkings.com | 16.92M | United States (89.5%) |
| 17 | mlive.com | 16.70M | United States (96.5%) |
| 18 | loteriasyapuestas.es | 16.60M | Spain (95.2%) |
| 19 | bovada.lv | 16.52M | United States (98.0%) |
| 20 | forebet.com | 14.86M | Kenya (29.2%) |
