Game Lounge Group has announced the launch of GLX, a dedicated center for innovation and incubation. This initiative aims to foster creativity, drive sustainable growth, and support the next generation of iGaming ventures, reinforcing Game Lounge’s leadership in the industry.
GLX plans to utilize Game Lounge’s substantial casino traffic and proprietary resources to develop high-growth projects in key areas shaping the future of iGaming.
These areas include sub-affiliation models, AI-driven betting predictions, expanded B2B publishing services, and the application of advanced technologies such as data science and machine learning to enhance operations and user experiences.
Additionally, GLX will focus on identifying emerging markets and demographics to drive long-term growth.
Leadership Driving the Initiative
The initiative is led by David Crowhurst, newly promoted to Managing Director of GLX, and Victor Lerenius, Game Lounge’s VP of Innovation and a 10-year company veteran.
Their combined expertise positions GLX to deliver impactful results. Crowhurst’s extensive experience as a product leader in iGaming and Lerenius’s proven track record in driving innovation exemplify the caliber of leadership guiding this venture.
A key focus of GLX is its role as an incubator for promising iGaming startups. The initiative aims to invest in and mentor businesses that are shaping the next generation of iGaming, including projects centered on crypto, agentic AI, peer-to-peer platforms, influencer-driven models, and next-generation marketplaces.
GLX will prioritize ventures that balance innovation with a commitment to player enjoyment, safety, and responsibility, with the ultimate goal of building a thriving portfolio of investments in forward-thinking CEOs and their businesses.
Commitment to Industry-Wide Collaboration
Game Lounge CEO Richard Dennys emphasized that the launch of GLX is central to the company’s vision of fostering industry-wide collaboration and innovation. “By combining Game Lounge’s resources and expertise with the creativity of emerging startups, GLX is set to deliver significant value both to the business and the wider iGaming ecosystem,” he stated.
Managing Director David Crowhurst highlighted the strategic importance of the initiative: “GLX represents a bold step forward for Game Lounge. It signals our commitment to pushing the boundaries of innovation and delivering exceptional results for our partners and stakeholders.”
VP of Innovation Victor Lerenius added: “By harnessing the power of technology, GLX will drive groundbreaking ideas and transformative solutions that will redefine iGaming as we know it.”
