Innovation Articles

New era for Engine as Stake opens creator-led gaming platform to the wider iGaming industry

Stake is taking one of its most ambitious content projects beyond its own casino ecosystem. Stake Engine has officially rebranded as Engine, transforming what...

Kevin Hart x Pragmatic Play: Is Celebrity-Driven Entertainment the Future of Live Casino?

Live casino is moving in two very different directions. On one side, the industry is experimenting with AI-generated presenters, virtual hosts and increasingly automated...

First Look Games Becomes Even More Useful for iGaming Publishers With New Analytics Tools

For anyone working with casino game content, First Look Games has long been one of the most useful platforms in the industry. For years,...

30 Years of Online Casinos: How an Experiment in 1996 Became a Global Industry

Thirty years ago, playing roulette or blackjack for real money over the internet was still an extraordinary idea. There were no smartphones, no live...

White Label Lottery Solution: iLotto Explained

Launching a lottery product from a blank sheet of paper is not a quick job. Between game engines, draw mechanics, player accounts, payments and...

The Weirdest Slot Game Themes Ever Made

Every studio in this industry eventually reaches for the obvious themes: Egyptian gods, Irish luck, Aztec temples, diamonds. And then, every so often, someone...

iGaming Player Wellbeing: SPRIBE’s Design Philosophy

A debate is building across iGaming over where engagement ends and exploitation begins, and few people are better placed to comment than the product...

Can iGaming Affiliates Survive AI Search?

For years, the casino affiliate model was straightforward: find high-intent keywords, build a page that outranks the competition, and convert a portion of that...

ChatGPT Voice Update Shows AI Still Struggles to Chat Naturally

The latest upgrade to ChatGPT's voice mode, featuring the new GPT-Live-1 model, has sparked both excitement and scepticism in the realm of artificial intelligence....

Soft2Bet launches MEGA Shoot as World Cup retention battle intensifies

As the 2026 FIFA World Cup enters full swing, sportsbook operators are competing for far more than just betting turnover. The real challenge lies...

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