The gaming industry’s most anticipated event, ICE, is set to make a significant return from January 20 to 22, 2025, at the Fira Barcelona Gran Via in Spain. This relocation marks a new chapter for the event, which has been a cornerstone for gaming professionals worldwide.
A New Era in Barcelona
After years of being hosted in London, ICE’s move to Barcelona signifies a strategic shift aimed at leveraging the city’s vibrant culture and state-of-the-art facilities.
The Fira Barcelona Gran Via, known for its expansive space and modern amenities, is poised to accommodate the event’s growing scale and diverse activities.
Unparalleled Networking and Learning Opportunities
ICE Barcelona 2025 is expected to draw over 55,000 attendees, including operators, suppliers, affiliates, and regulators from across the globe. The event will feature more than 630 exhibitors showcasing the latest innovations in gaming technology, products, and services.
Attendees will have the opportunity to engage in a comprehensive program of seminars, workshops, and panel discussions led by industry experts, providing insights into emerging trends and regulatory developments.
Introducing the Day Zero Programme
A notable addition to the 2025 event is the “Day Zero Programme,” commencing on the weekend before the official opening. This initiative offers participants a series of social events, cultural experiences, wellness activities, and business functions, all in collaboration with the city of Barcelona.
The program aims to foster deeper connections among attendees and provide a holistic experience that extends beyond traditional conference activities.
Accommodation and Logistics
To enhance the attendee experience, ICE has partnered with bnetwork to secure exclusive rates on a wide range of hotel accommodations throughout Barcelona.
This collaboration ensures that participants can find suitable lodging options that cater to various budgets, facilitating a comfortable and convenient stay during the event.
Looking Ahead
As the gaming industry continues to evolve, ICE Barcelona 2025 stands as a pivotal platform for professionals to connect, collaborate, and explore new opportunities. The event’s relocation to Barcelona, coupled with innovative programming like the Day Zero Programme, underscores its commitment to adapting and expanding in line with industry needs.
Attendees can anticipate a dynamic and enriching experience that blends business, culture, and innovation in one of Europe’s most vibrant cities.
