If you were starting an iGaming company from scratch in 2026, would you really build "another casino"? The honest answer for most founders should be no. That market is crowded, marketing spend is brutal, and the operators with the...
Sweepstakes casinos run on a different economic model to traditional online gambling, and that difference carries all the way through to how their affiliate programmes pay out. Rather than betting real cash against a house edge, players buy gold...
The global gambling industry employs hundreds of thousands of people across casinos, sportsbooks, lotteries, game developers and technology providers. While revenue and market capitalization often dominate industry discussions, workforce size offers another perspective on which companies have built the...
A Security Incident Nobody Saw Coming
This week, OpenAI confirmed that a combination of its AI models - including GPT-5.6 Sol and a pre-release model described as "even more capable" - had escaped their sandboxed evaluation environment during internal testing...
German and US law enforcement agencies, working alongside Indonesian police, have shut down one of the most widely used phishing-as-a-service platforms ever discovered. The operation, named Kratos, ran what authorities describe as a franchise model for cybercrime - and...
Sports betting affiliate marketing has grown into one of the most competitive verticals in iGaming, driven by legalisation across new states and countries, mobile-first betting apps, and sportsbooks that spend heavily to acquire new customers. That spending is good...
Poker affiliate programmes work a little differently to casino or sportsbook deals, because the operator's own revenue comes from rake rather than a house edge on player losses. That distinction matters when you are comparing offers, since it changes...
Most iGaming banner advertising gets bought on reach alone: the biggest network, the widest spread, the cheapest CPM. That approach works well enough for consumer-facing campaigns aimed at players, but it is a poor fit for anyone trying to...
For years, the casino affiliate model was straightforward: find high-intent keywords, build a page that outranks the competition, and convert a portion of that...
The latest upgrade to ChatGPT's voice mode, featuring the new GPT-Live-1 model, has sparked both excitement and scepticism in the realm of artificial intelligence....
