For more than a decade, Gambling Insider was known primarily as a respected B2B publication covering the global gambling industry. Since its founding in 2010, the site built its reputation through interviews, news coverage, conference reporting and industry analysis. For years, its organic search traffic reflected that positioning. The audience consisted mostly of...

Over the past two decades, the global online gambling and betting industry has experienced significant consolidation through mergers and acquisitions (M&A). What began as a fragmented ecosystem of early online poker rooms, sportsbooks, and casino platforms has evolved into a multi-billion-dollar digital entertainment sector dominated by a handful of...